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Web Analytics NEW

Analytics built for
the way buyers
actually discover you.

Most web analytics tools were designed before AI became a discovery channel. SEORCE Web Analytics is built for right now — cookieless, privacy-first, and with AI traffic shown as a first-class source alongside organic, direct, and referral. No cookies, no consent banners, no GDPR headaches.

Start free — see my AI traffic →Book demo
Cookieless & privacy-firstAI traffic as a sourceGSC integrated
Web Analytics · Traffic Sources
Live
0
Sessions
↑ 23%
0
AI Sessions
↑ 2.8×
0
AI Pipeline
↑ 34%
7.4×
ROI vs paid
↑ New
Traffic sources AI attribution active
AI-Influenced
34%
Organic Search
28%
Direct
18%
Paid
12%
Email / Ref
8%
AI Session Highlights
ChatGPT → 847 sessions this week
Conversion 4.1% · 2.8× organic avg · $142K pipeline
AI
34% of traffic is AI-influenced
Cookieless detection · AI shown as its own source channel
Insight
AI lead cost: $12 vs paid $89
7.4× ROI advantage · CRM pipeline attributed
7.4× ROI
34%
Of traffic is AI-influenced — previously invisible in every traditional analytics tool
2.8×
Higher conversion rate for AI-influenced sessions vs standard organic traffic
7.4×
ROI on AI organic leads vs paid search — $12 cost per lead vs $89 paid average
No cookies
To add SEORCE tracking — one script tag, no cookies, no consent banner required
AI traffic as a first-class source

Traditional analytics tools
have no AI source.

A buyer asks ChatGPT for a tool recommendation. Your brand gets cited. They visit your site. Traditional analytics tools record that as “direct” — no source, no AI context. SEORCE Web Analytics tracks the AI source natively. ChatGPT traffic, Perplexity traffic, Gemini traffic — each shown as its own channel.

Step 01
Buyer asks AI
"Best [category] tool?" — ChatGPT generates a response mentioning your brand
Traditional tools miss this
Step 02
AI cites your brand
Your brand recommended. Buyer clicks through to your site directly from the AI response
SEORCE tracks as AI source
Step 03
Lands on site
SEORCE records the source as ChatGPT, Perplexity, or the relevant AI platform — not "direct"
AI source recorded
Step 04
Converts
Signs up, books a demo, purchases. SEORCE attributes the conversion back to the AI source that drove the session
Conversion attributed
Step 05
Full picture
SEORCE shows AI traffic, conversions by source, and content performance — all in one place, no cookies needed
Complete view
Traditional analytics tools
AI traffic is invisible or misattributed
Cookie-based tracking misses a growing share of privacy-protected visitors
AI-influenced visits show as "direct" — no source, no context, no value
Consent banners reduce data quality as users opt out
No way to see which AI platforms drive traffic — or how they convert
SEORCE Web Analytics
Complete, accurate, and AI-aware
Cookieless tracking — accurate data without consent banners or cookie dependencies
AI traffic shown as its own source — ChatGPT, Perplexity, Gemini each broken out
Privacy-first by design — GDPR compliant with no personal data collected
Full channel comparison — AI organic, direct, organic search, referral, paid side by side
Channel Performance

AI traffic converts
2.8× better than standard organic.

When AI traffic is shown as its own source channel, the data is clear. Buyers who arrived via an AI recommendation are already pre-qualified — they were told your brand is worth looking at by something they trust.

Source
Session volume
Sessions
Conv. rate
AI-InfluencedNEW
8,241
4.1%
Email
3,180
3.2%
Paid Search
4,312
2.1%
Organic Search
6,844
1.5%
Direct
2,740
0.9%
Social
1,820
0.4%

Representative data based on SEORCE customer averages. Connect your analytics to see your own numbers.

Google Search Console Integration

One script. GSC connected.
Full picture immediately.

Setup is a single lightweight script — no cookies set, no personal data collected. Connect Google Search Console via OAuth and your keyword data enriches the traffic view immediately. You get real-time visitor analytics, AI source attribution, content performance, and GSC keyword data all in one dashboard.

Cookieless tracking script — one tag, no cookies, no consent banner required
Google Search Console integration — keyword data enriches your traffic view automatically
AI source breakdown — ChatGPT, Perplexity, Gemini, and others shown separately
GDPR compliant by design — no personal data collected, no opt-in friction for visitors
Unified dashboard — traffic, AI sources, content performance, and GSC data in one view
Integrations · Status
Google Search Console · Connected
Keyword data enriching traffic view · AI queries surfaced
Live
Cookieless tracking · Active
No cookies set · No consent banner · GDPR compliant
Privacy-first
AI source attribution · Running
ChatGPT, Perplexity, Gemini tracked as distinct sources
Live
This week · AI attribution
Total sessions this week24,180
AI-source sessions8,241 (34%)
AI conversion rate4.1% vs 1.5% organic
Data collected without cookies100%
Content Performance · AI Attribution
"AI Visibility in 2026" — Blog post
847 AI-influenced visits · 4.2% conv · $72K pipeline
#1 AI page
SEORCE vs [Competitor] — Comparison
312 AI-influenced visits · 8.1% conv · Decision-stage
High conv
"Technical SEO Guide" — Editorial
623 organic visits · Low AI citation · Opportunity flagged
Improve
Homepage · High paid traffic, low AI
Add entity signals to capture AI-driven brand intent
Action
Content opportunity
Publishing an “enterprise [category] guide” would add ~420 AI-source sessions/month based on current citation patterns — estimated from your existing AI conversion rate.
Content Performance Analytics

Know which content drives
AI traffic — and converts.

Standard analytics tells you which pages get traffic. SEORCE tells you which pages earn AI citations, which of those citations drove sessions, and how those sessions converted. Combined with AI Beacon data, you can see the full content ROI chain.

Per-page AI citation attribution — which content earns AI mentions and drives sessions
Full content ROI chain — AI citation → session → conversion → pipeline revenue
Opportunity flags — pages with organic traffic but no AI citation presence identified
Pre-publish forecasts — estimated AI sessions and pipeline before you publish new content
All Web Analytics Capabilities

Accurate analytics, built cookieless,
with AI traffic shown clearly.

AI Traffic Attribution
ChatGPT, Gemini, Perplexity, and other AI platforms shown as distinct traffic sources — not bundled into "direct." See which AI platforms send you traffic and how each one converts.
AI as a first-class source
Full Traffic Breakdown
Every source — organic search, direct, referral, social, and AI — with session counts, conversion rates, and engagement data per channel. No cookies means no blind spots from privacy settings.
Cookieless accuracy
Cookieless & Privacy-First
SEORCE tracks visitors without cookies — no consent banners, no GDPR risk, no data gaps from opt-outs. Accurate session data even as browsers restrict third-party cookies.
GDPR compliant by design
Content Performance
See which pages drive AI-source traffic, which content converts visitors, and which pages have high organic traffic but low AI citation presence.
Traffic → conversion
GSC Integration
Connect Google Search Console and your keyword data enriches the traffic view — see which organic queries drive sessions and where keyword gaps create AI traffic opportunities.
GSC-powered keyword view
Real-Time Dashboards
Live visitor data, source attribution, and conversion tracking — updated in real time. Share dashboards with stakeholders directly. No exports, no scheduled reports, no lag.
Live · Shareable
What no other analytics tool does

No other analytics tool is cookieless
and shows AI as a traffic source.

Google Analytics, Plausible, Fathom, and Matomo all track website traffic. None of them show ChatGPT, Perplexity, or Gemini as distinct source channels — because they weren't built to. SEORCE Web Analytics was. It's a standalone analytics tool, built cookieless from the ground up, with AI traffic attribution as a native feature.

SEORCE vs cookie-based analytics

Cookie-based analytics was built
before AI became a channel.

Cookie-based analytics tools were built for a world where tracking personal data was uncontroversial and AI wasn't a traffic source. SEORCE was built for right now.

Cookie-based analytics
Declining accuracy. No AI visibility.
Data gaps grow as browsers block cookies and users opt out of tracking
AI traffic from ChatGPT, Perplexity, Gemini all appear as "direct" — invisible
Consent banners required — adding friction and reducing data quality
No AI source breakdown — impossible to compare AI vs organic conversion rates
Personal data collection creates ongoing GDPR compliance overhead
SEORCE Web Analytics
Accurate, private, AI-aware.
Cookieless tracking — accurate data with no consent banner or opt-out risk
AI shown as a first-class traffic source — ChatGPT, Perplexity, Gemini each separate
GDPR compliant by design — no personal data collected, no DPA overhead
Full channel comparison — AI vs organic vs paid conversion rates visible
GSC integration enriches traffic data with real keyword performance
Integrations

One script tag.
GSC connected. Done.

SEORCE Web Analytics is self-contained. Add one script tag, connect Google Search Console, and you're live. No third-party dependencies, no data sent to ad platforms, no cookie management required.

Browse all integrations →
Search Console
Cookieless
GDPR Ready
AI Sources
Content Data
Real-Time
Any Site
AI Beacon Link
API Access
Web Analytics Testimonials

Teams that found their best
converting channel was invisible.

Finally saw where AI traffic was coming from
"Within a week we could see ChatGPT driving 34% of our sessions — and those sessions converted at nearly 3× the rate of standard organic. That changed how we prioritised content investment immediately."
VP
VP of Marketing
Enterprise SaaS
No cookies, no consent banner, better data
"We moved to SEORCE mainly for the cookieless tracking — we were losing data from opt-outs. The AI traffic breakdown was a bonus. Now we can see exactly which AI platforms send us visitors and how they behave differently."
CMO
Chief Marketing Officer
D2C brand
Replaced our old analytics tool entirely
"One script tag, GSC connected, done. What surprised us was how much cleaner the data was without cookies. And having AI traffic as its own source channel, not buried in direct, made reporting to the exec team actually make sense."
Dir
Director of Marketing
B2B platform
GDPR compliance solved overnight
"Our legal team had been asking us to review our analytics setup for months because of GDPR concerns. Switching to SEORCE resolved the issue completely — no personal data collected, no consent management needed. Legal were happy within 48 hours."
HoO
Head of Operations
EU-based startup
Content ROI now visible end-to-end
"We always suspected our AI visibility work was driving results but couldn't prove it. SEORCE shows us which content earns AI citations, which AI-source sessions convert, and at what rate. We can now justify content investment with hard numbers."
CEO
Founder & CEO
Bootstrapped SaaS
AI traffic converts 2.6× better than organic
"The channel comparison data was the biggest surprise. AI-source sessions convert at 2.6× our organic search rate. That number is now in every board deck we produce — it's the clearest argument for AI visibility investment I've seen."
CFO
Chief Finance Officer
Series A company
Setup took 8 minutes total
"Added the script tag, connected GSC, saw live data within minutes. I've done analytics migrations that took weeks. SEORCE took 8 minutes and the data was immediately more useful than what we had before."
Dev
Lead Developer
Agency
Finally saw where AI traffic was coming from
"Within a week we could see ChatGPT driving 34% of our sessions — and those sessions converted at nearly 3× the rate of standard organic. That changed how we prioritised content investment immediately."
VP
VP of Marketing
Enterprise SaaS
No cookies, no consent banner, better data
"We moved to SEORCE mainly for the cookieless tracking — we were losing data from opt-outs. The AI traffic breakdown was a bonus. Now we can see exactly which AI platforms send us visitors and how they behave differently."
CMO
Chief Marketing Officer
D2C brand
Replaced our old analytics tool entirely
"One script tag, GSC connected, done. What surprised us was how much cleaner the data was without cookies. And having AI traffic as its own source channel, not buried in direct, made reporting to the exec team actually make sense."
Dir
Director of Marketing
B2B platform
GDPR compliance solved overnight
"Our legal team had been asking us to review our analytics setup for months because of GDPR concerns. Switching to SEORCE resolved the issue completely — no personal data collected, no consent management needed. Legal were happy within 48 hours."
HoO
Head of Operations
EU-based startup
Content ROI now visible end-to-end
"We always suspected our AI visibility work was driving results but couldn't prove it. SEORCE shows us which content earns AI citations, which AI-source sessions convert, and at what rate. We can now justify content investment with hard numbers."
CEO
Founder & CEO
Bootstrapped SaaS
AI traffic converts 2.6× better than organic
"The channel comparison data was the biggest surprise. AI-source sessions convert at 2.6× our organic search rate. That number is now in every board deck we produce — it's the clearest argument for AI visibility investment I've seen."
CFO
Chief Finance Officer
Series A company
Setup took 8 minutes total
"Added the script tag, connected GSC, saw live data within minutes. I've done analytics migrations that took weeks. SEORCE took 8 minutes and the data was immediately more useful than what we had before."
Dev
Lead Developer
Agency
Who Web Analytics is for

For anyone who needs to prove
AI content investment is working.

Marketing leaders
Justifying content and AI visibility investment to boards and CFOs — with pipeline attribution in revenue language, not impressions.
Analytics teams
Running accurate, cookieless traffic analytics without the GDPR overhead — and seeing AI as a real source channel for the first time.
Revenue operations
Showing stakeholders which AI platforms drive traffic and how that traffic converts — without needing to stitch together multiple tools to make the case.
Web Analytics pairs with AI Beacon to connect citation monitoring to actual traffic — and with Keyword Explorer to identify which GSC keywords also have AI citation opportunities.
Common Questions

Everything about
Web Analytics.

How does SEORCE track visitors without cookies?
How do I set up SEORCE Web Analytics?
Does SEORCE Web Analytics replace my existing analytics tool?
What does the Google Search Console integration add?
Is SEORCE Web Analytics GDPR compliant?
Web Analytics · Free to connect

Analytics built for
how discovery works now.

Add one script tag. Connect GSC. See your first live data immediately — including which AI platforms are sending you traffic, how they convert, and which content is driving the most AI sessions.

Start free — connect analytics →Book demo
Cookieless · no consent banner
AI traffic visible immediately
One script tag setup
GDPR compliant by design