Search Engine Land
Google Introduces Universal Commerce Protocol to Transform Online Shopping
7 hours ago•3 min read
Google Introduces Universal Commerce Protocol to Transform Online Shopping
7 hours ago•3 min read
Google's initiative aims to address high cart abandonment rates through technological advancements.
•Google's new shopping protocol aims to simplify online purchases.
•Current systems often frustrate users with abandoned carts.
•Agent-led shopping could reduce friction and improve user experience.
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