eConsultancy Blog
Generative AI's Promise in Marketing and Retail Faces Significant Hurdles
15 hours ago•3 min read
Generative AI's Promise in Marketing and Retail Faces Significant Hurdles
15 hours ago•3 min read
The tension between AI's potential and its practical application grows as companies struggle to integrate new technologies.
•Many believe generative AI will revolutionize marketing in 2026, but challenges remain.
•Legacy systems and outdated metrics hinder AI's full potential.
•Retailers face obstacles in adopting AI, needing clearer strategies and better data integration.
eConsultancy Blog