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AI's Integration Challenges in Marketing
4 hours ago•3 min read
AI's Integration Challenges in Marketing
4 hours ago•3 min read
Tension exists between AI's potential benefits and the practical realities faced by businesses.
•Many believe AI will revolutionize marketing, but the reality is more complex.
•CMOs are hesitant to fully embrace outcome-based models despite AI advancements.
•AI's potential is hindered by economic pressures and practical challenges.
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