Marketing Week
AI-Powered Agencies Redefine Marketing Roles
3 hours ago•4 min read
AI-Powered Agencies Redefine Marketing Roles
3 hours ago•4 min read
Tension arises as excitement for AI's efficiency clashes with concerns over creativity and control.
•AI is revolutionizing marketing, but the current narrative oversimplifies its impact.
•Many believe AI will streamline marketing, but it overlooks creative nuances and accessibility issues.
•AI-powered agencies are changing the landscape, but not without challenges in creative control and quality.
Marketing Week