Semrush Blog
AI Tools Challenge Communication Professionals' Readiness
3 hours ago•3 min read
Search Engine Land
Conflict Between Traditional SEO Tactics and AI-Driven Search Behaviors
2 days ago•3 min read
AI Tools Challenge Communication Professionals' Readiness
3 hours ago•3 min read
A significant gap exists between AI capabilities and the skills of communications teams.
•AI tools are reshaping brand visibility, but many teams lack the skills to use them effectively.
•Communications professionals need to understand AI fundamentals to stay competitive.
•Current approaches to AI in communications are often superficial and incomplete.
Semrush Blog
Search Engine Land
Conflict Between Traditional SEO Tactics and AI-Driven Search Behaviors
2 days ago•3 min read