Search Engine Journal
Tension Between AI Capabilities and Limitations in Digital Search
1 day ago•3 min read
Tension Between AI Capabilities and Limitations in Digital Search
1 day ago•3 min read
The evolving role of AI in search raises concerns over accuracy and expertise.
•Search engines are tightening quality controls but face challenges with their own AI outputs.
•Google Gemini is gaining ground on ChatGPT in the AI chatbot space.
•Current belief that AI can seamlessly replace traditional search is flawed.
Search Engine Journal