Marketing Week
AI and Digital Platforms Reshape Marketing Landscape
3 hours ago•3 min read
AI and Digital Platforms Reshape Marketing Landscape
3 hours ago•3 min read
Marketers face a paradox of seeking stability in an increasingly volatile industry.
•Marketers face a growing divide in the industry, with AI-driven trends pushing them towards extremes.
•Current beliefs about stability and predictability in marketing are outdated.
•Emerging trends from platforms like TikTok challenge traditional marketing strategies.
Marketing Week